Well this is the first blog on the new site so always the most difficult.

The purpose of this blog is to look at different takes on old (sometimes), established (always) antiquated (occassionally) and old school (definitely) ways of doing things.

The world has changed forever, nothing is the same, everything is different now, everything is accountable and the speed of change is immense I will attempt to add my take on these developments that reflect the New World Order that has driven our desire to set up a new agency that does things differently.

We’ve created a new type of agency delivering quicker, smarter, leaner solutions for our clients.

The principles behind our approach are quite simple - we call it Coordinated Capabilitiestm. In a nut shell we have a core team who know you, your brand and consumer inside and out. They are responsible for coordinating our network of partners – companies, teams and individuals – to deliver the very best work. In essence a hand picked team tailored to the needs and requirements of you and your specific brief.
The cost effective bit comes from the fact that we’re not carrying a huge overhead like most agencies – less people, less down time, less desks, less expensive London office space to pay for – a lean mean marketing machine !

see for yourself at http://www.gravitythinking.com/