I remember more years ago than I am willing to disclose running a campaign for the launch of a new Fiat in association with The Children's Society where we "sold" balloons for a donation to the charity and the chance to win one of the new cars. One the launch day itself we released over 1m balloons from Fiat dealerships all over the country and I recall the nightmare of speaking to the Civil Aviation Authority about when and where exactly this could happen ...so I was intrigued by the new Orange activity to launch the animal themed contracts for PAYG customers billed as the "World's first internet balloon race" and it looks great - you can choose a balloon, call it what you want and add a tag, all the balloons are launched on a specific date and you have to control them as they cross the internet collecting internet miles along the way for daily, overall and bonus prizes. The site is simple, easy to navigate and upload and I am looking forward to having a go in a couple of weeks - I do however think they have missed one integral trick in that if this is really balloon race 2.0 where is the web 2.0 functionality ? - I tried to enter the Gravity site as a site for the race but it kept logging me out and there is no feedback form or even blog / forum to feedback on this glitches AND most importantly it would be great to know how many others have entered (maybe a clock counter)and the chance to read what other particpants think about the idea PLUS why can't I play this my mobile...................?