"Location, location, location" was the 7th entry in our recent bog of "Social Media Resolutions for 2010" and yesterday (Jan 26th) Twitter announced the addition of "Local Trends" - this will (in their words) "allow you to learn more about the nuances in our world and discover even more relevant topics that might matter to you. We’ll be improving this feature over time to provide more locations, languages, and data through our API". - so in essence know what people are talking about in your city rather than the World generally.

I had a look at the function and although it currently only displays 15 major cities (mostly US with London being the only UK city) it promises that they are working on more. It was interesting to see the difference today between Worldwide and London trending topics with only Apple's new tablet and #nowthatsghetto being the only consistent topic.

Suddenly everything feels more local and everyone has more of a chance to create a trending topic that would have no chance Globally but could take on in London - Nandos featured for a period of time today !

We will certainly we playing with this over the next week or so to see what effect we can create - right now I can't wait to see if Davina enters the Celebrity Big Brother House tonight (not!)