I saw the new TV ad for IKEA last night and I have to say I loved it - great insight, well executed, lovely tone of voice and perfectly...


Do TV and social media really mix ?

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I saw the new TV ad for IKEA last night and I have to say I loved it - great insight, well executed, lovely tone of voice and perfectly relevant to the product and the audience with huge opportunity going forwards and most of all a great social media connection ........or at least so I thought - I visited the Facebook page and was greeted by a simple landing page asking me to vote linking to an app (again spot on) BUT to date it only has 2,200 "likes" and despite some comments on "who is messier" it all felt a little flat. To see if this was a one off I thought would look at a similar approach I have seen recently from B&Q who have been running DIY disaster ads - nothing new but nicely done although a little annoying when the impressions count goes above 3 and there is no variation ! - interestingly they only have 9k "likes" on their page and the "funny" disaster video is nowhere to be seen !
Now I have sat in a lot of talks and read a lot of studies about the huge rise in simultaneous multi channel consumption and was led to believe that people are seamlessly moving between watching TV and surfing and brand comms should be very aware of this indeed if this video is to believed then social will become the way we interact with V in the future.
Maybe it is too early to say how successful IKEA activity will be or even that the rest of the population has to catch up with marketers dreams and ambitions but I think we have to keep trying and one day success will come.........


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