The concept of niche blogging is not a new one, but lately there seems to have been an explosion of what could be called bizarelly specific single-topic blogs. An enduringly popular example focuses on the singular joy of witnessing Tom Selleck, a waterfall and a sandwich within the same locale.

Or maybe you’d just prefer to look at Jim Jong-Il looking at things?

My own experience at harnassing this niche appeal came when a private joke between friends, combined with the accessible simplicity of the Tumblr blogging platform, gave creation to the worlds first extensive catalogue of animals riding other animals.

A silly little idea it may be, but even I, a long standing supporter of this majestic yet rare event, was shocked at the seemingly instant appeal I had managed to achieve through absolute simplicity. Having made the initial blog and populated it with a dozen or so images, and casually submitted it to one minor link referral website, I was not expecting more than a few views from friends. 24 hours after I had built it, Google Analytics informed me there had been 2700 unique visits across the globe. Within a week a link had been tweeted and retweeted several hundred times, and featured on dozens of different websites.

It was a unique lesson for me about the very different meaning ‘niche’ has in terms of the internet. To date, over 30,000 people have stumbled across my contribution to the world of memeblogging, without any promotional efforts on my part. It struck me that if you can come up with an appealing concept that can be described and understood in three words AND incorporates funny pictures of animals, then you might have just found the key to these internets.