Can't believe that it is February already ! As every month seems so busy with 39 Facebook posts, 7 blog posts and 54 Tweets updating you...

January - a month in social

Can't believe that it is February already ! As every month seems so busy with 39 Facebook posts, 7 blog posts and 54 Tweets updating you on the World of social we thought it would be useful to do a round up of the month at Gravity Thinking in case you missed anything


Being the start of the year the main source of interest appeared to be around lists and creativity with the most popular being the 'Ways to Stay creative' - apparently stepping away from the computer and giving yourself space and time is the key.....

Others included rules of a Creators life and a fascinating video showcasing the thoughts of some of the most influential digital creatives across many different industries on the impact of new media on creativity.

As always with Social there was also a lot of fun stuff out there from the hilarious Boble Football which seemed to be the perfect solution to overcoming the increase in dangerous tackles and aggressive behaviour on the football pitch to one of the World's most innovative car companies - Mini - introducing a meme that we believe will grow and grow this year - namely taking online offline -  with their 'Fan the Flames' activity. This involved a flame being produced over a rope every time someone liked them on FB - quite simply the person who burned the rope won the car - genius ! - see it here.

There was also a lot of interest in 'fails' - from McDonalds to Burger King and The Belfast Telegraph to an insightful and slightly too recognisable 'presentation fails' link.

Of course we were also informative from teaching our cousins across the pond how to understand 'English' and highlighting new campaigns from Nissan and ways to keep fans following you on FB.

On that note if you want to see these posts as they happen then like us on Facebook here

Of course we have also been busy tweeting @gravitythinking with a huge variety of links, opinions and comments - follow us to keep up to date with what is going on in social on a minute by minute basis.


We had a great start to the New Year with 2 announcements - March is going to be a busy month as we are dust off our Dinner suits and black dresses after being shortlisted for Best Breakthrough Agency at the 2012 MAA Awards to be announced on 1st March at The Grosevenor . To top this we will be digging our our stetsons after being selected from 100's of agencies to be part of the UKTI Digital Mission to SXSW from 9th-13th March in Austin, Texas.

The team have been busy blogging in January - we covered the gamut of social conversations from Brady's arguing that we are in danger of losing the art of conversation to Aimee talking about why she liked IKEA's latest social campaign, 'making sleepover dreams happen'.

We argued that QR are going to be HUGE in 2012 as brands look for ways to provide quick, easy to download URLS and proposed 5 tips for success including location, CTA, integration and impact amongst others - see if you agree here.

Finally and definitely the most challenging was Kayes' announcement that she is going to go cold turkey on Facebook and Twitter in February for only the 3rd time in her life (and the first two were forced !) so we shall have to see how she gets on with that - read the blog here and keep up with the blog to see how she is getting on

January is always a hectic month with lots of project kicking off.

We have been busy with Specialized ranging from Concept store events, bike development partnerships for the their Globe brand and planning their 2012 Facebook strategy including highlighting all the races they are attending, sharing their innovations and developing plans for London 2012 as well 2013 range launch.

We have kicked off a Social Media review and strategy development for The Medical Defence Union which will unfold over the coming months as well as ongoing work for Philips on Sonicare and E-Financial Careers.

So all in all a very busy and exciting start to the year - bring on February !

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