I ’m on Pinterest. I love it. And I’m not the only one. Everyone is talking about, right? You’re waiting for an invite, right? You’re g...

Why aren't more brands Pinteresting ?


I’m on Pinterest. I love it. And I’m not the only one. Everyone is talking about, right? You’re waiting for an invite, right? You’re going to love it when you start following people who don’t just post wedding ideas too. Recent stats released are certainly impressive. Currently, the only websites in the world that people spend more time on, daily, are Facebook and Tumblr. Pinterest has grown quicker than any other social network to date. Impressive. Did you know that Pinterest only has 12 employees*? And that last year they raised £37.5m in funding (in the last quarter of the year too). Here are some other impressive stats for you:

10.4 million Registered users on Pinterest
1/5 Ratio of Pinterest's registered users who visit the site every day
810,000 Daily user count at the beginning of 2012
2 million Daily user count a month later
97 Percentage of Pinterest's Facebook fans who are women
2.3 million Monthly Facebook-connected Pinterest users in November 2011
9 million Monthly Facebook-connected Pinterest users in February 2012
11.7 million Unique monthly U.S. visitors for January 2012, according to comScore. Pinterest crossed the 10 million threshold faster than any other standalone site in history.
18 to 34 Age demographic of women propelling the site
400 Percentage the site grew between September and December 2011
98 Minutes per month the average user spends pinning

And look at this analysis from RJMetrics, reviewed by Neil Vidyarthi over at Social Times :

  • Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in its history.
  • Pins link to a tremendously large universe of sites.  Etsy is the most popular source of pin content, but it only represents about 3% of pins.
  • Over 80% of pins are re-pins, demonstrating the tremendous virality at work in the Pinterest community.  To contrast, a study done at a similar time in Twitter’s history showed that only about 1.4% of tweets were retweets.
  • The quality of the average new user (as defined by their level of engagement and likelihood to remain active) is high but declining.  Users who have joined in recent months are 2-3x less active during their first month than the users that came before them.

And whilst I can easily loose an entire Sunday afternoon scouring boards for things I love, and while I am so glad I don’t have to use the old fashioned bookmark for anything ever again, I am still waiting for a brand in the UK to start doing something exciting. WHY AREN’T BRANDS ALL OVER THIS YET? Here are a few brands using, and sparking users Pinterests to get some inspiration from:

Wholefoods – who can resist re-pinning their delicious recipes for later? Not me.

GAP – for a brand that I thought was getting tired and behind the curve, not too shabby.

Mashable – But, of course.

ETSY – Pinterest couldn’t be more perfect a channel for them.

StyleMePrettty (Wedding Blog) - If they didn’t have a Pinterest, I’d have no faith left. Thankfully they are.

But really, where is M-A-C make-up? They have lots of people creating dedicated accounts in their honor. Time to step up, guys! Where is Nails Inc? A nail polish brand really needs to get in there, quick! Where is mumsnet? Pinterest appends affiliate links to some pins too. Where is match.com – they should be pinning love quotes and stills from romance films ASAP! Where is ‘Not On The High Street’? All Saints? I could go on and on and on and on....

In the words of Scott Godson :

“If you’re a brand, how do you make the most of this viral marketing platform? Well, you get involved, you start pinning and you join the millions of people who are signing up and creating all sorts of virtual pinboards across the globe. You understand that Pinterest drives more traffic than three of the biggest social networks combined. And you tap into a digital world of curation, sharing and visual inspiration. It’s the future and it’s happening right now.”

By Michaela MacIntyre (@mich_maci)

*Source: http://mashable.com/2012/02/14/pinterest-daily-users-are-up-125-percent/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_medium=email&utm_source=newsletter

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