#LOGIC or #MAGIC @SXSW? Weird and magical or sane and purposeful?, every year SXSW throws up a wealth of new ideas that help us understan...

Investigating Magic and Logic at SXSW 2014

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#LOGIC or #MAGIC @SXSW?
Weird and magical or sane and purposeful?, every year SXSW throws up a wealth of new ideas that help us understand not only the trends and developments that are happening right now in the ever moving digital world but also helps us keep an eye on the future, the experimental and the seemingly crazy.

USEFUL RIGHT NOW
After attending over 50 talks, panels, key notes and after hours debates we can safely say that there is plenty of #Magic and #Logic at SXSW, however what is more exciting is that both of these areas provide plenty of strategies, ideas and stimulus that can put to use by brands and companies right now.

SOMETHING FOR YOU
To share this we have produced TWO entertaining, highly visual and thought provoking presentations for each of these areas featuring 5 trends for each of #Logic and #Magic including lots of examples and inspiration along with specific implications for your brand.

#LOGIC - Keeping SXSW relevant
SXSWi14 clearly showed that Social and digital has not just grown up but it now has free will and natural autonomy – this means when using these channels brands need to be agile, innovative and never stand still.

From Miley Cyrus to Oreo Cookies and Upworthy my review will show you the real gems of #Logic that I observed that can help give you the edge over your competitors.


#MAGIC - The wonderful future
In the last year technology has moved at an incredible pace and fuelled all sorts of magical developments that offer huge opportunities for brands. This has brought with it a number of challenges none of which are insurmountable.

SXSW showed me that the #Magic is out there to embrace and adopt, when coupled with a respectful approach to privacy and social responsibility as exemplified by the likes of Coke the World is truly your oyster.





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