Omnichannel Retail: How brands can address key pain points in retailer social media marketing

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At Gravity Thinking we know the importance of partnerships in the new digital landscape (it was one of the principles we formed when we started the business). As such we are always on the look out for similarly minded companies especially those with both innovative and useful products and we found Pure Channel Apps to fit this mould perfectly, indeed they were named by leading Analyst Firm Gartner as a "Cool Vendor" in the "Cool Vendors in Technology Go-to-Market, 2013".

One of their products, socialondemand is particularly relevant for our Clients. It amplifies your brand messages to a much wider audience via the social networks of your partners, influencers and brand advocates giving you a much better ROI on your social media activity.

This means through one easy to use dashboard, you get immediate access to the social media networks of your partners, i.e. hundreds/thousands of additional end-users. In turn your partners

access valuable regular content from you, which they can re-post as their own, to their followers, enhancing their social footprint and improving their profile.

This month we’ll be hosting a live webinar with Pure Channel Apps where we’ll be exploring the challenges of Omnichannel, and discussing how you can get your retailer network involved on social media. We’ll be exploring;

• Where the pain points are for Retail and FMCG brands in their Omnichannel Partner Marketing programs

• How purechannelapps is revolutionising the way Retail and FMCG brands are approaching retail partner social media campaigns

• How adventure sports brand Mountain Hardwear amplified their brand message to over 500,000 new consumers using their partner networks

I really think this will be a great discussion, and worth your time attending, so register here today!

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