A day in the life: Real-time content creation

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On Friday 13th we launched our #LadyLuck Campaign for Grosvenor Casinos.

#LadyLuck took to the social spotlight on the unluckiest day of the year and asked people for their best good luck and bad luck stories.

We spent a week responding to the best ones in real-time, sprinkling a little luck in their life.

Our creative team, Ben and Kylie recall a typically hectic day.

Our day:

Leave for work at 7:30 and grab newspaper. Scour pages furiously for luck related stories. Pay close attention to celebrity gossip. Worry about newfound interest in Kim Kardashian.

Arrive at work.

Compile best news stories and post hilarious comments on twitter.

Prepare set for the day. Arm self with duct tape and make sure it hasn’t fallen down overnight.

(Which it probably has)

Lady Luck arrives at 9:30.

Write and go through morning script. Check hair, make-up and dress.

Start shooting.

Frantically edit script on Autocue.

Run over to Jo with rushes. Edit at lightning speed.

Give video to Annabel for 15 minute client sign off,

before getting Jessie and Rose to post.
And monitor.

Grab sandwich. Read responses online and pop to shops for response video props.

The anthropomorphic veggie section at M&S is surprisingly good
- as you can see by this squash that clearly looks like a Steve.

Film more response videos. Get ready to pour luck in people’s lives (Or on Victoria)

Make quick, terribly important call on gold phone.

Shoot Steve video.

Start worrying about lack of sparkles. Shoot extra sparkly video.

Get more videos signed off. Keep tweeting.
Get excited at tweetback from famous person.

Catch-up meeting in the shed on the day’s results.

Get ready to do it all over again tomorrow.

If you want to see #LadyLuck in action, head over to twitter, Facebook or youtube.

Stay lucky ;)

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