The Gravity design team are at the OFFF festival in Barcelona this weekend.

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When renowned director Gmunk flashed up an image of two monkeys in a NSFW act - the theme was set going in to day two.

'If you wait for work to come to you, you're the money on the right'

'You're just sucking up what someone else is giving you'.

Fortunately the speakers on day two made the same point in more palatable way.

Experimentation and personal work are not an indulgence - they are an essential part of business development.

Jodi Terwilliger, Creative Director of Hush Studios in Boston oversaw the biggest change that an agency can go through.

They moved from a motion graphics studio to an experience agency with architects in their teams.

He did it by drawing a pie chart.

It had two slices. What we know and what we don't know.

He wanted to do work in 'what we don't know' bit.

Because that's the part that keeps creativity curious.

But from a business perspective it opens up lots more opportunities.

All the speakers said largely the same thing. New business is all about trying things on small projects or in personal work.

And new clients see what you are doing and come to you for it.

Be the monkey on the left.