#Win&Tonic - Hendrick’s gin appoints Gravity Thinking

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We are delighted to announce that Hendrick’s gin have appointed us as their digital and social agency to manage and deliver their upcoming UK digital and social activation campaign for 2015.

The appointment, following a 5 way pitch, means we will be working alongside an inter-agency team including The Village Communications, W Communications and DotLabel, to develop an immersive experience that will connect with new audiences and that will bring the brand to life in digital channels.

Stephen Firth, Managing Partner at Gravity Thinking, said:

“Hendrick’s gin is such a rich and interesting brand to work with, we’ve been really focused on how we can do something truly innovative to meet the expectations of their passionate consumers whilst connecting with new drinkers too. Without giving away the idea, we’re working with ground-breaking technology to deliver something different and unexpected for the category.”

Sam Bovill, Senior Brand Manager for Hendrick’s at William Grant & Sons UK, said:

“We were impressed with how Gravity Thinking very quickly got to grips with our unique brand world and we’re excited to see the campaign come to life over the coming months, invoking a sense of curiosity amongst our consumers. It was important for us to find a brave agency who can deliver on technology firsts whilst staying true to our unusual brand, as well demonstrate a keen understanding that brands are built in digital and social channels in today’s world.”

Watch this space !

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