About Gravity Thinking
Creating emotional connections between consumers and brands in digital and social.
BRANDS: REAL TIME IS HERE This is the year that real time was the subject of a lot of talks and having attended a few I thought I would...
The success of Pokémon GO appears to have spawned a whole raft of discovery apps that reward 'players' for various tasks whether that be based on finding boxes and keeping them hidden to being the first to find them to literally fighting for them with other players - it is the new gaming. This might sound like one of the many faddish apps that come and go but based on the data I have seen here and the numbers of people signing up and playing it could be a huge opportunity for brands. Unilever have recently invested heavily in Snatch http://www.snatchhq.com/ , a free to play, virtual treasure hunt. Using augmented reality, grab parcels hidden around you virtually, then protect them from others who are trying to Snatch from you. Prizes range from a free holiday, tickets to a gig, rewards and even hard cash. I met Jo the founder at a Tech event he talked of how he has raised a huge VC investment within a month for the app. There are others around including Seek http://www.seekadventureapp.com/. Whether it is a fad or not it is here right now and a great opportunity for brands to get involved. Anecdotally I heard that a woman spent 3 hours and walked the equivalent of a half marathon collecting enough rewards to get a $100 Amazon voucher - I guess the biggest challenge is to make it relevant and not just a compers paradise !
Adam Grant is a fellow at Wharton and a hugely charismatic speaker, anyone who can get 3,000 people trying to clap their favorite song to their seated neighbor has the ability to inspire people !