Social Media stats

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Nielsen recently released some stats on their blog that make for very interesting reading for brands not currently investing in this space - some top line facts are:

1) Social Media Networks and Blogs consume nearly 25% of peoples time online (one in every four and half minutes online)

2) The world spends 110 billion minutes on social media networks and blog sites

3) The number of people who are visiting social media sites has increased by 24% over the last year

4) The average visitor spends 66% more time on these sites than they did a year ago (6 hours in April 2010 versus 3 hours 31 minutes last year)

5) Brazil is the top nation when it comes to internet consumers with 86% visiting a social media network (74% of USA internet users visit a social media network)

6) Australian users average the most time on social networking sites a month at 7 hours and 19 minutes (USA internet users average 6 and a half hours)

7) Facebook’s reach is the widest in Italy capturing two-thirds of the active unique audience in April (Which is higher than the English speaking countries USA, Australia and the UK at 60%)

8) Japan has the lowest reach of Facebook active users at 3%

9) Ameba the microblogging platform which is the Japanese equivalent of Twitter is visited by 38% of Japanese people online

10) Facebook is the worlds most visited social media brand with 54% of the worlds internet population visiting the brand

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