#IPASocialWorks #FAIL

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Soz @stephenmaher have to take issue with 'Social Benefits' article SMH #lackofcommentssayitall #awkward

"Less robust measurement of social" @retweets and FBlikes REALLY? Have u looked @Facebook Insights & #Twitter Report recently? #65tabs #over10kdatapoints

40 reports + 100 case studies + 20 examples + measurement experts + peer review = #InspiredbyIceland & #FridgeRaiders? Wot about #RedBull #Nike #RED #firstworldproblems. @IPAmembers only *raises eyebrows* #doubleawkward

2.44 & 61 ROI- must be missing something here but are these 'tried and tested methodologies" REALLY ? GMAFB #flakystatisticswithnodefinedfoundation

Looking for more help? *waves hand in air* check out @gravitythinking and http://bit.ly/smw4metrics SOZ!

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