I recently took up triathlons - not sure why, I think it was a drunken bet and maybe the Nike "man Boobs" ad (posted alongside thi...

Mid life crisis

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I recently took up triathlons - not sure why, I think it was a drunken bet and maybe the Nike "man Boobs" ad (posted alongside this, but anyway they have got me now - I am addicted to it, from the "sprint" distance (400m swim / 20k bike & 5k run) one I did with a number of colleagues back in May to the hugely challenging and peversely enjoyable Olympic distance race (1m swim, 40k bike and 10k run) - I am even training through the winter by cycling to work (12 miles) and running home from Wimbledon to Teddington (11k) and starting t0 plan next year and talking wistfully about going away to do the Barcelona triathlon at some point in the future and I have even joined a number o tri talk forums and groups online !



I am not alone it seems - Triathlon is the fastest growing sport in the UK with over 500 events planned next year and in a time when we are being told that half the country will be obese by 2010 this is all good news but the most interesting element of this to me is that being part of the groups has meant that I am now conversing with people from all over the World about training, diet and kit - people that I will never meet but I find I have loads in common with and to me this is the interesting part - I have more interactions with these people than I do most of my friends and neighbours which as I read it makes me sound v sad but in fact I guarantee you that this is the case for lots of other people - think about it in this busy life your down times are spent online not on the phone and emails and texts have replaced a beer down the pub or over a meal. In turn the brands that are facilitating and being involved in this social interaction are the ones that recognise this phenomenon and non traditional method of communication.


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