I have recently organised, booked and travelled on a golf trip to Marbella - nothing different there (this is the 6th year of the trip) only this time it was different.


In the past we have just used a company to organise everything- the flights, hotel, courses, transfers , car hire etc. - this year for the first time I did it in pieces - I booked the flights using air miles with BA http://www.ba.com/ , used a golf company to recommend and book courses http://www.golfbreaks.com/, hired the car through a company recommended by a friend http://www.nizacars.com/and found a hotel on Trip Advisor http://www.tripadvisor.com/ that received the best reviews and then booked via Alpha Rooms http://www.alpharooms.com/ which I found on Google.

I know this seems like an awful lot of hassle but it only took 2 hours one evening BUT not only did it save about £500 in all on the trip it also ensured that it was the best trip we have ever done and I felt completely in control.

The biggest point of all however is that it just shows how thing have changed and it got me thinking about the same analogy for Gravity http://www.gravitythinking.com/ - people (Clients) just don't want off the shelf (expensive) solutions anymore from companies that insist on doing everything - they are prepared to put up with a little bit of time and hassle to ensure that they get the right solution that they know will be the most effective - and often it can actually be more enjoyable to piece together the individual parts (or agencies / suppliers / partners) to create a bigger whole.

I have already nominated myself to orgaise next year and I am actually relishing the task to make it even better than this year !