Now I understand that press releases like this are written every day by PR account managers desperate to get some free column inches for their cash strapped Clients but doesn't this sort of misinformation go a step too far ?

My point is that there has obviousy been a fair amount of work gone into this approach and what kind of reaction do they think this is going to achieve ? do they think I (as a business owning 38 year old) will read this and think "Oh I must have an affair / illicit encounter" I wonder where one starts ....oh look http://www.illicitencounters.com/ - lets log on and see ! There are far more effective and subtle ways of reaching their (notice the "their" Mrs Roberts) audience most especially for example via the multitude of social media opportunities that exist that are v cost effective (often free) which although often uncontrollable they do offer targeted and accountable communication routes that surely work harder than this lazy marketing.

By the way I did log on in the interest of research and found one part of the site hilarious:

WARNING: NOT EVERYONE IS SUITED TO HAVING AN AFFAIR. THEY ARE NOT AN ALTERNATIVE TO WORKING ON OR ENDING A MARRIAGE. NOT ALL AFFAIRS HAVE A POSITIVE EFFECT ON A MARRIAGE, SOME CAN BE VERY DAMAGING. ALWAYS CONSIDER OTHER PEOPLE AND IF YOU ARE GOING TO HAVE AN AFFAIR, PLEASE SELECT YOUR PARTNER WISELY.