I saw this very funny clever viral today and it ressurected an interesting debate we have had in the office recently - that Facebook is the ...

Facebook backlash continues

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I saw this very funny clever viral today and it ressurected an interesting debate we have had in the office recently - that Facebook is the the sexy, visible tip of a very large social media iceberg and whilst interesting and involving does not really represent a real opportunity for brand involvement.

This seems to be proven by that fact that altough Facebook is the UK's most popular social networking site it suffered a decline in unique users in the UK for the first time since July 2006, falling 5% to 8.5m users, according to Nielsen Online. Interestingly MySpace and Bebo also experienced a decline in user numbers last month, down by 5% and 2% respectively, according to Nielsen//NetRatings.

There is however a huge amount of far more interesting, involving and hugely rewarding opportunities that exist in blogs, discussion board, forums etc etc. and by adopting a very simple 5 step approach we have developed we are starting to get a lot more success in these areas for a number of our Clients than we ever did out of FB apps !

So although I don't think it is the death knell for Facebook it certainly highlights that there are plenty of other viable and rewarding opportunities to use social media to understand what poeple really think about your brand or get your brand discussed or simply to counter negative comments.
Ayway.....I must go and update my status.....


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