As we are doing a lot more work in the area of social media at the moment I always try to keep up with all the new developments in this fast moving area so I was interested in a new social network called edenbee http://www.edenbee.com/ that has finally launched.

They claim their intention is to create a vibrant community,working to tackle climate change by measuring your carbon footprint, suggesting ways to reduce it and showing the difference you make.

The site includes a "hive of hot ideas to keep our planet a cool place to live" such as turn off your oven 5 mins early, take a stand against direct mail and take a holiday near home - it then aggregates all users tonnes of Co2 used each month in a graphical format

Although still in Beeta (with a few hundred members) I think it is a good site - well laid out and interesting with a mixture of discussion board subjects and blog content and I really like the localised element of the groups eg there is a largish (compartively) Brighton Group and the mummies and dads group is inspired

It remains to be seen how this will take off but it seems to me to be the best starting point for changing perceptions and saving the planet is to start by making a difference on a local / personal scale.