Lots of time has passed since the last post but I guess as things get busy prioritisations have to be made and the Blog suffers - this should not be the case - anyway - I was prompted to get writing again by this article - When User Generated Content Attacks ! which I found incredibly entertaining. Now many of these stories have been recounted before but when it all sits together it is clear that many companies embark on UGC activity without any real thought as to the consequences and the fact that by definition it does leave a brand open to abuse. The story I like especially is Nike's bespoke trainer campaign - I cannot believe that a behemoth such as Nike don't think that this sort of dialogue will not be shared with with the blogoshphere and as result do more harm than good !