I was also amazed at the success of http://www.myfootballclub.co.uk/ where they now have 35k owners who have paid £35 for their stake in the club and they get to have a say in everything from kit suppliers to the team selection - they have got to the final of the FA Trophy on 10th May.
When you have a look at these sites there is hugely engaging, interesting and amusing content so it even more interesting that a football network site http://www.oleole.com/ is coming out of beta and launching in early May - the aim is to create a Global Football Community allowing fans to communicate with other like-minded fans. It allows you to create your own custom profile, join or create a fan group, discuss all the latest news and gossip, blog about everything from controversial calls to players to favorite stadiums and more, or manage your own football team with their unique European Super League fantasy football game!
As a social network I guess they rely on getting people to the site as well as ongoing interaction but judging by the content and the passion displayed by those already using it I think it will only be a matter of time before they place themselves well and truly at the centre of all things football.
http://www.oleole.com/
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