It has become a rolling joke at Gravity that when you ask an interviewee what brands they like / admire etc. that they all say Innocent so I was interested to see that Innocent used Twitter the other day to report on their AGM - just another headline grabbing initiative I thought - but I was wrong - the script is really interesting and gives a great insight into the company. They also posted the pictures on Flickr and q&A's on You Tube and offered the annual report for download on their blog (which by the way is on eof the best company blogs I have read ad offers a fascintaing insight into the company). I can see more and more companies embracing this sort of reporting as complete transparency is demanded not only by shareholders but also interested consumers who apparently have been asking Innocent o produce Innocent lollies, pies, sorbets and ice creams - sounds delicious !