Last month I was invited by UTalkmarketing to attend a round table discussion on social media with (their words) "some of the UK’s biggest agencies, brands and experts in the world of social media." the full article is included in "an unmissable ezine" which you can download here - as they say "It gives you everything you need to know about social media - all in one place!"

My take out from the discussions was encouragingly everyone involved agreed that social media was not just another channel but rather a whole new opportunity for brands to get involved in in a huge number of ways - from listening to learning, embracing to engaging and talking to energizing - the reality check was that there was a general lack of knowledge about the opportunties and concern about the potential fall out.

Personally I think this can be overcome by not creating such a halo of complexity and black magic around the area but rather talking about how easily social media integrates and enhances more traditional marketing - that way it is not seen as a step into the unknown but instead a hugely interesting and exciting opportunity.


Have a read and let me know what you think.