The 2012 Social Media Scriptures

0 Comments

2012 is well underway and there have been a plethora of marketing predictions for 2012, some wild, some more grounded, but the majority, in our opinion, not particularly useful for marketers to follow.

So we thought rather than adding to these thoughts we would provide something useful for marketers – something that hopefully not only gives you food for thought but also provides some actionable strategies that you can follow in 2012.

Perhaps unsurprisingly the focus of the plans is social as after 4-5 years of early adoption 2012 really is the year that “Social Business” will become the buzzword as social goes mainstream. Whilst this offers big challenges for most businesses it also presents huge opportunities and rewards for those that get it right.

Indeed as Brian Solis from Altimeter puts it companies now live and compete in an age of “Digital Darwinism” which he describes as "the evolution of consumer behaviour when society and technology evolve faster than our ability to adapt”. This can only mean one thing - the end of “business as usual” where companies now need to engage or die!

For us this means a long-term commitment to earning relevance by listening to the needs of customers, consistently seeing what others don’t and delivering experiences that are worth repeating and sharing.

So how do you try to keep up with the pace and adapt your business in 2012 to move beyond the experimental phase with social and into becoming a social business ?

To help we have distilled our thinking down to 5 actionable areas, which we will be sharing over the coming weeks, these stretch from the thorny issues of 'Big data' and Privacy' to the challenges of 'Transmedia planning' and 'Social commerce' and how you can take advantage of 'Social Influence'

We believe these will help you plan your social activity in 2012 as you move to become a ‘Social Business’

About Post Author

Gravity

Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus.