Youtube Stars Around the World: South Korea and the Mukbang

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You may already know about Youtube stars who have made thousands if not millions off of posting videos of themselves opening up and playing with toys or just chatting about life in general.

It seems each region of the world have specific genres of Youtube stars that audiences are attracted to. In North America, we see the rise of amateur musicians / cover artists. In the UK, there’s a significant amount of young 20 somethings vlogging about their life.

And in South Korea…it’s the Mukbangs.

Mukbangs are Youtube sensations who vlog themselves eating. That’s right…eating. Just like you scoff over how people would watch others go over their shopping hauls (yes, hauling is a Youtube thing as well), there are Youtube stars in Korea making $9K USD a month from ads and contributions from their fans to order delivery and eat for their audiences.

UK foodies – brush up on your Korean. I bet you there’s a market for Koreans who are interested in international foods and want to watch you eat and enjoy your meals.

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Martyn Gooding

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