Today we have launched a real-time social response campaign for client Grosvenor Casinos. From a special pair of pants to a secr...

It's Friday the 13th - Introducing Lady Luck

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Today we have launched a real-time social response campaign for client Grosvenor Casinos.

From a special pair of pants to a secret ritual in front of the mirror - everyone has their way to make their luck come in.

Particularly on Friday 13th, the unluckiest day of the year.

So, to help out - we worked with Grosvenor casinos to create a character who would facilitate an online conversation around the topic of luck on a day when people are talking about it the most.

Lady Luck is using Twitter and Facebook to wish people luck who have posted that they're having a particularly unlucky day.

Funny and smart - she's offering to help whilst providing an entertaining commentary for all the bad luck that is likely to happen.

The campaign will run to the luckiest day of the year for many: Chinese new year.

Tell her why you need some more luck on the Grosvenor Casino Twitter page or on Facebook.







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